– Heritage –

1873

Robert Morrow Started trading as a hosier at No.4 Whitefield Road.

1878

Robert moved premises to No. 142 Whitefield Road.

1886

Robert Morrow moved his business to 162 Whitefield Road.

1890

Robert died on the 5th Sept leaving his businesses at 162 Whitefield Road and Market Street, Hoylake in trust for his wife and two infant children, Robert and James.

1899

Albert Morrow arrived in Liverpool.

1912

Trading as a Hosier, Albert opened up his first shop at 13 Whitechapel having bought it from R.J Blackler.

1916

Acquired 251 Breck Road.

1917

Acquired 98 Wavertree Road.

1919

Acquired 210 Walton Breck Road.

Agreement of the purchase of fixtures and fittings with Mr R.J. Blackler for 13 Whitechapel, 1912

Morrow’s original shop on Whitechapel much later in the 1940’s

1920

Acquired 309 Breck Road. 

1922

Acquired 228 County Road and 335 & 337 Stanley Road.

1923

Acquired a shop in Liverpool’s Clayton Square.

1924

Acquired 130 Oakfield Road.

1926

Acquired 212 Walton Breck Road.

1928

Acquired 30 Lime Street.

Morrow’s on Lime Street in the 1940’s with Lewis’ and St. Luke’s Church in the background

1929 Albert elected as a Liverpool City Councillor

1932

1934

Two premises had to be closed at 17 Prescot Road and 212 Walton Breck Road. Likely to be influenced by the 1930’s depression.

1936

Acquired 309 Breck Road and Wavertree Road was turned into a Ladies Outfitters.

1938

Acquired 36 Hillside Road,Huyton.

1941

Albert became a Justice of the Peace and acquired 17 Prescot Road that had previously been closed. 

1942

Albert became an Alderman of the City of Liverpool. 1945 Morrow’s became incorporated as a Gentlemen’s, Ladies and Children’s Outfitters. The Company acquired premises at 22 Dale Street. Due to war damage during the Blitz, much of Liverpool city centre was lost and whole blocks were demolished to provide room for new post-war developments. Much of Clayton Square was demolished after compulsory purchase orders thus ending our presence there.

1946

Acquired 216 Walton Breck Road. This was the year that Morrow’s left its founding premises at 13 Whitechapel. Morrow's purchased the department store J.M. Evans in Wavertree Road. This specialist drapery firm was established in 1897 and ceased trading in 1979.

1952

Albert became Lord Mayor of Liverpool. Morrow’s premises at 30 Lime Street was managed by Albert's nephew, Albert Weston.

1954

Morrow’s sold 17 Prescot Road.

1955

Acquired both 94 & 96 County Road for use as Ladies and Children’s Outfitters.

Agreement of the purchase of fixtures and fittings from Morrow's, 1954

1960

Closed premises at 337 Stanley Road.

1962

Acquired premises in Sherborne Square, Huyton.

1969

Marked Miss Kathleen Walsh’s 50 years of service with Morrow’s. She worked for a further 5 years until 1973 and was for many years the Company Secretary. Miss Walsh’s niece, Anne, is coincidentally married to my Godfather.

1969

Albert died on the 23rd August.

Kay Walsh receives a Silver dining service from Albert and George

During the 1970's and following the death of Albert, my grandfather, George, ran the business by himself and it was obvious that my father would not follow him into the family business.

During my father's University vacations he worked in various shops, but mainly at Dale Street.
After my father qualified as a barrister and if my grandfather was away he was still prepared to take stock and the wages to various shops.
He also took orders for Morrow's from his colleagues in the legal profession for shirts and so maintained some connection with the business to the end.
During this period my grandfather made plans to wind down the business, with the sale of freehold properties and he did not renew leases on other properties when they expired.

George was the Chairman of the Liverpool Trade Draperies Society, a General Commissioner of Taxes, a member of the Liverpool Trade Protection Society and Captain of the Society of Liverpool Golf Captains.

1980

The branches at 210 Walton Breck, 279 & 281 Breck and Wavertree Road closed.

1981

Hillside Road and Oakfield Road closed.

1983

Dale Street closed.

1984

Sherborne Square closed.

1987

The final shop at County Road closed and Morrow’s Limited therefore ceased trading.

1994

Morrow’s Limited dissolved.

Phillip Morrow the new director of the family company

20th July 2011

Incorporation of Morrow’s (Outfitters) Limited. Philip Morrow begins trading as a hosier under the Morrow’s name.